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I believe the future of learning lives outside the classroom walls.
My mission is to help online educators create and scale programs that change lives because when more people have access to high-quality learning, everybody wins.

I believe the future of learning lives outside the classroom walls.
My mission is to help online educators create and scale programs that change lives because when more people have access to high-quality learning, everybody wins.

 

FEATURED OR COLLABORATED WITH:

I’m Demi Bernice

a marketing expert for online courses and coaching programs,
and the founder of Maia: Strategy & Growth Studio.

 

I’m Demi Bernice

a marketing expert for online courses and coaching programs, and the founder of Maia: Strategy & Growth Studio.

Since 2019, I’ve launched 9 profitable courses and worked with hundreds of educators, coaches, and creators to turn their expertise into businesses that actually last. Along the way, I’ve spent over $250,000+ on ads to test which marketing strategies the gurus preach actually work, and here’s the truth: they all work, but only if you have the right foundations in place. That’s the part nobody talks about, and it’s exactly what I’ll teach you as we go.

I help online educators:

  • Stop second-guessing and finally validate their course ideas with confidence.
  • Build marketing systems that don’t just launch once, but keep generating sales.
  • Scale into authority-level educators whose work changes lives and communities.

Because I believe when more people have access to high-quality courses, lives change for the better: yours, your students’, and the communities they touch. That’s why your first step starts with the E-Creator Archetypes Test: a quick way to see where you are in the journey and what to do next.

Ready to get started? Take the test.

Since 2019, I’ve launched 9 profitable courses and worked with hundreds of educators, coaches, and creators to turn their expertise into businesses that actually last. Along the way, I’ve spent over $250,000+ on ads to test which marketing strategies the gurus preach actually work, and here’s the truth: they all work, but only if you have the right foundations in place. That’s the part nobody talks about, and it’s exactly what I’ll teach you as we go.

I help online educators:

  • Stop second-guessing and finally validate their course ideas with confidence.
  • Build marketing systems that don’t just launch once, but keep generating sales.
  • Scale into authority-level educators whose work changes lives and communities.

Because I believe when more people have access to high-quality courses, lives change for the better: yours, your students’, and the communities they touch. That’s why your first step starts with the E-Creator Archetypes Test: a quick way to see where you are in the journey and what to do next.

Ready to get started? Take the test.

TAKE THE TEST

What's Your E-Creator Archetype?

Most online educators get stuck because they don’t know where they actually are in the journey.

TAKE THE TEST

Are you still an Ember with big ideas?
An Igniter trying to get momentum? 
A Rainmaker ready to scale? 
Or an Oracle fine-tuning your empire?
The E-Creator Archetypes Test will show you exactly which stage you’re in, and the hidden growth trap that’s been slowing you down.
It only takes a few minutes, and your results come with practical next steps you can put into action right away.

This test brings clarity on what to focus on NOW.

 

Rest From Marketing.
Focus on Teaching.


You became an educator because you love to teach. 

Not to get buried in ads, funnels, and endless “what’s-working-now” tactics.

That’s where Maia comes in.

We take the marketing weight off your shoulders so you can focus on impact, while we handle:

  • Crafting a sales system that brings in students every day
  • Building funnels that actually convert (without the fluff)
  • Running ads and campaigns designed for course creators, not just any business

With Maia, you finally get to rest from the marketing grind, and return your energy to what you do best: teaching and transforming lives.

LEARN MORE ABOUT HOW MAIA CAN HELP YOU GROW

Pick Your Growth Track

No matter where you are in the journey, just starting, ready to grow, or scaling into something bigger, I’ve built the tools and spaces to support you. Each step is designed to cut the fluff, remove the guesswork, and give you clarity on exactly what to do next.

(We’re still building the rest of this digital home. Come back tomorrow. New features are on the way!)

© 2025 Demi Bernice | Maia Strategy Studio by Strive for Excellence, LLC. All rights reserved. 
Built with purpose for online educators worldwide.